The name Social Media Photographer Summit may make you wonder why there’s a training presentation on search engine optimization (SEO). Social media and SEO go hand-in-hand. Everyone uses search to find content, people, and products. The content created on your website streams into multiple search engines whether it’s Google, Facebook, Twitter, or YouTube search (the second largest search engine). Those who understand SEO see quick and generous growth because the benefits of content optimization snowball across the social media landscape. Obviously high ranked sites get more web traffic and therefore more friends and followers from users who want to connect with questions or need time to consider a purchase. [Read more...]