The Social Dilemma
It sucks when you’ve been a professional photographer for 5, 10, or 15 years yet you’re losing major business to photography newbies who seem to dominate the local web. They don’t take the best photos, but they’re ranking on page 1 of Google and somehow amassed over a thousand Facebook “likes” and Twitter followers. Social photographers are making a killing at low cost while traditional businesses continue to spend quality marketing budgets on events, banners, and print ads that generate very little payoff.
Most are acutely aware of the dilemma, but have an uphill battle of scarce information, small marketing budgets, and no training budget. What happened to the days when a website was enough of an online web presence? Now we have to be optimized for Google and able to reach new customers at the point of search, whether it’s on Facebook, Flickr, or an iPhone. Each touch point is vastly different and to get even a shred of advice takes a $200 event ticket, $400 flight and hotel room, and 3 days away from family.
Not if we have a say.
Birth of the Summit
Jack Hollingsworth and Zach Prez, that’s us. Jack may be better known on Twitter (with 20,000 followers) than for his 30 years of stock photography experience across 4 continents. Zach helps photographers get their websites in search engines and is constantly exposed to businesses that go from zero to hero in a matter of weeks.
We know that social photographers get ahead; we’ve seen and taught it. Yet Twitter and SEO are only 2 slices of a huge apple pie (yum). What about photoblogs, mobile apps, and email marketing? Photographer-specific education on foundational pieces of online photography marketing simply doesn’t exist. Until now.
Enter the Social Media Marketing Summit. A 3-day virtual event featuring top trainers in the photography industry. For under a hundred bucks you can learn 10 different angles on social media and see growth in your bottom line. We hope you’ll join us.
